File-based Metadata Upload

The best way to upload metadata for many different locales is via file-based upload. App Manager accepts xlsx and json files containing your metadata.

Importing Metadata from a single file (Video Quick Guide)

Basic Structure (iOS)

Use the following fields as your column header (xlsx) or property (json):

Field

Description

Character limit

language

locale identifier

-

name

name of the app

30

subtitle

subtitle of the app

30

promotional_text

promo text of

170

description

app store description

4000

whats_new

release notes

4000

keywords

comma separated keywords

100

software_url

marketing link to developer

255

support_url

support link to developer

255

privacy_url

link to privacy policy

255

Basic Structure (Android)

Use the following fields as your column header (xlsx) or property (json):

Field

Description

Character limit

language

locale identifier

-

title

name of the app

50

short_description

short description

80

long_description

app store description

4000

whats_new

release notes

500

video

YouTube Link

-

How to prevent conversion issues

  • Use the supported language identifiers so languages can get mapped correctly.

  • Your file can contain languages not yet active on App Store Connect/Google Play Dev Console. AppManager will activate them automatically for you, when you upload your app.

  • When importing the document, all fields will get shorten to their maximum character limit

To get an Excel document with the correct format, simply download your existing metadata. Click on the "Download existing metadata" button on your app's metadata page.