Precheck Metadata (iOS)

AppManager checks the metadata of your app to find possible offences of Apple's App Store Review guidelines. In addition to a set of default rules, you can also add your own custom rules to check for.


Currently, AppManager will review the content of the following metadata of your app for all languages:

  • App name / title

  • Sub title

  • Description text

  • Promotional text

  • What's New / release notes (if applicable)

  • Keywords

  • Marketing URL

  • Support URL

  • Privacy Policy URL

Built in Rules

By default, we are using the following rules:

1. No words that indicate testing content

Your app should not include any placeholder text, mentioning "alpha", "beta" or similar testing words. With this rule, we check your app's metadata for the occurrences of any of those related words.

2. No mentioning of Apple's competitors

Your app should not mention other mobile platforms (e.g. Android, Windows and similar) unless there is specific, approved interactive functionality. With this rule, we check for the most common (mobile) platforms in the metadata.

3. No curse words or bad language

Your app's metadata should adhere to a 4+ age rating even if your app is rated higher. We check for the most common English language curse words. If your app is heavily localized, make sure to add custom rules for other languages.

4. No mentioning of future functionality

Your app's metadata should not mention features or functionality that is coming soon or with a new release or similar. This rule checks for the most common words in this category

5. No negative sentiment with regards to Apple

Mentioning Apple should be limited as much as possible, because there are many rules that restrict and prohibit this. Especially there should be no negative sentiment about "old devices", "slow devices" or similar in your app's metadata.

Custom rules

Custom rules are a great way to check for "unwanted" words in your app's metadata. Custom rules are shared across all team members and apps of your account.

Adding a custom rule to AppManager

You have the following options for your custom rules:

  • Internal name: only used to display your rule in the list of custom rules

  • Display name: displayed to the user as the "title" in the list of offended rules

  • Description: additional information about the rule/offence

  • Words to look for: comma separated words (case-insensitive)